We believe that the essence of the marketing process is building a brand in the mind of the consumer and that is why we have federally registered the Tropical Sno brand. The Tropical Sno brand is the most widely recognized brand in the shave ice industry it is a symbol of our company, our products, and our reputation for high quality and service. When our customers see the Tropical Sno brand they know that it means quality.

The Tropical Sno brand should be used exclusively for the sale and distribution of Tropical Sno products. We require every dealer to sign a Dealer Agreement before they can use any of the Tropical Sno products, promotional materials, printed materials or display the Tropical Sno name and logo on their business. By signing the Dealer Agreement the Dealer agrees to use the Tropical Sno flavors exclusively and serve a quality product.

The term Hawaiian Shave Ice is a generic term that is used by several shave ice companies and is not able to be registered. However, the Hawaiian Shave Ice script used by Tropical Sno is an original design that is owned by our company and can only be used by Tropical Sno Dealers.